Posts for: advertising

Online video is a powerful tool to reach your target market. The statistics use of online video are rising exponentially. Customers are more engaged by video content, and Internet video ads are much more impactful than TV advertising. In this AdBuy presentation, learn about the different types of online video advertising and which outlets to… Read More…

New York—The Interactive Advertising Bureau has released the IAB Digital Video Rising Stars ad unit style guide for public comment. The new units are part of the IAB’s Rising Stars initiative, which seeks to create standardized creative ad formats for digital marketing. The five new units are the ad control bar, which lets users interact… Read More…

Google’s got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers and app developers can sell ads, and… Read More…

Facebook’s launch of video ads is on hold again, as Ad Age reported that the social network has pulled the plug on its previously slated October debut, and it has not specified a new timetable. Ad Age speculated that the use of Facebook video ads for Black Friday promotions may now be in jeopardy, adding that the factors holding back their debut… Read More…

The value that sight, sound, and motion bring to an advertisement can’t be argued. With digital advertising on its way to outpace traditional, video should now be a big priority for marketers. According to comScore, consumers watch 48 billion online videos in July. That’s a real opportunity for marketers. CMO.com compiled some video advertising stats from around… Read More…

The shift to online spend from traditional media (in this case TV) has been steady across the board as advertisers are starting to more fully understand the value of being in both places vs. taking a “one or the other” approach. It only makes sense. The Interactive Advertising Bureau (IAB) has taken a keen interest in this… Read More…

Micromedia has begun its steady climb to the throne of our hyper-stimulated society. Storytelling has been squashed into the span of a few seconds because that is all viewers care to handle at once. With new social media platforms accommodating this trend, what are the implications for advertisers?

Research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity. TV industry players and TV-focused marketers realized they could piggyback… Read More…

There’s no question that native advertising has a bright future. Research by MandLoys indicates that 70% of users want to learn about a company or a product through content.  And, let’s face it: the old models just aren’t working. Seven in 10 pre-rolls are skipped, and people rarely click on banners by choice. Simply put, if you want… Read More…

Mobile advertising looks like a spring seedling underneath the massive cloud that was $216 billion worth of all advertising in the U.S. last year. While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin. Online… Read More…