Posts for: brand

While video is widely used on many brand sites nowadays, there are still plenty of conservative companies — especially financial companies — that haven’t tried it out. Perhaps they’re worried about going off-message and damaging the brand, or maybe they’re leery about putting their top executives in front of the camera. They may not use… Read More…

All brand managers would love to have a brand that is hot, relevant and shows the kind of retail velocity that we all dream about. Unfortunately, this doesn’t always happen. Like musicians, brands get stale and irrelevant unless they reinvent themselves to be current as consumers’ likes and dislikes change over time. This reinvention could… Read More…