Posts for: social video

Research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity. TV industry players and TV-focused marketers realized they could piggyback… Read More…

Television is no longer the only game in town for distributing and watching video. The Internet and the social web have provided content creators and advertisers with a cost-effective way to distribute video.”Social” video  is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences,… Read More…