Posts for: tv

Why Ads Grab You More on Facebook Than on TV or the Web

Posted on Dec 10 2011

A study released by NeuroFocus, a Berkeley-based unit of Nielsen that uses analysis of brainwave patterns to determine the impact of various kinds of marketing, indicated when comparing ads shown on TV, corporate websites and Facebook, Facebook scored better on both attention to and emotional engagement with the ads. The conclusion is that consumers respond… Read More…

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