Online video is a powerful tool to reach your target market. The statistics use of online video are rising exponentially. Customers are more engaged by video content, and Internet video ads are much more impactful than TV advertising. In this AdBuy presentation, learn about the different types of online video advertising and which outlets to… Read More…
Posts for: AOL
Twitter Acquires Mobile Ad Exchange MoPub
Google’s got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers and app developers can sell ads, and… Read More…