Research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity. TV industry players and TV-focused marketers realized they could piggyback… Read More…
Posts for: smartphones
YouTube Mobile Ad Sales Triple Over 6 Months
About a quarter of its 1 billion users view videos on smartphones YouTube tripled ad sales on mobile devices in the past six months, generating an estimated $350 million in the last quarter alone, Bloomberg reported. About a quarter of the Google-owned company’s 1 billion global users access the service via mobile. Because YouTube accounts for… Read More…