New York—The Interactive Advertising Bureau has released the IAB Digital Video Rising Stars ad unit style guide for public comment. The new units are part of the IAB’s Rising Stars initiative, which seeks to create standardized creative ad formats for digital marketing. The five new units are the ad control bar, which lets users interact… Read More…
Posts for: digital video
The Rise of Social TV: How Social Media Is Amplifying TV Advertising
Research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity. TV industry players and TV-focused marketers realized they could piggyback… Read More…