Online video is a powerful tool to reach your target market. The statistics use of online video are rising exponentially. Customers are more engaged by video content, and Internet video ads are much more impactful than TV advertising. In this AdBuy presentation, learn about the different types of online video advertising and which outlets to… Read More…
Posts for: Google
Twitter Acquires Mobile Ad Exchange MoPub
Google’s got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers and app developers can sell ads, and… Read More…
Micromedia: A Shortcut to Effective Advertising
Micromedia has begun its steady climb to the throne of our hyper-stimulated society. Storytelling has been squashed into the span of a few seconds because that is all viewers care to handle at once. With new social media platforms accommodating this trend, what are the implications for advertisers?
The Rise of Social TV: How Social Media Is Amplifying TV Advertising
Research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity. TV industry players and TV-focused marketers realized they could piggyback… Read More…
Mobile Advertising Check-Up Reveals Turbulence and Steep Growth
Mobile advertising looks like a spring seedling underneath the massive cloud that was $216 billion worth of all advertising in the U.S. last year. While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin. Online… Read More…
YouTube Mobile Ad Sales Triple Over 6 Months
About a quarter of its 1 billion users view videos on smartphones YouTube tripled ad sales on mobile devices in the past six months, generating an estimated $350 million in the last quarter alone, Bloomberg reported. About a quarter of the Google-owned company’s 1 billion global users access the service via mobile. Because YouTube accounts for… Read More…