Online video is a powerful tool to reach your target market. The statistics use of online video are rising exponentially. Customers are more engaged by video content, and Internet video ads are much more impactful than TV advertising. In this AdBuy presentation, learn about the different types of online video advertising and which outlets to… Read More…
Posts for: YouTube
The value that sight, sound, and motion bring to an advertisement can’t be argued. With digital advertising on its way to outpace traditional, video should now be a big priority for marketers. According to comScore, consumers watch 48 billion online videos in July. That’s a real opportunity for marketers. CMO.com compiled some video advertising stats from around… Read More…
YouTube Mobile Ad Sales Triple Over 6 Months
About a quarter of its 1 billion users view videos on smartphones YouTube tripled ad sales on mobile devices in the past six months, generating an estimated $350 million in the last quarter alone, Bloomberg reported. About a quarter of the Google-owned company’s 1 billion global users access the service via mobile. Because YouTube accounts for… Read More…