Posts for: facebook

   “Let’s take a selfie! No let’s like, tag and share this post,” are some of the most used phrases of today’s media world. The boom of social media is even more pervasive in 2014. Most people have become avid social media users fuelling an enduring boom of social media channels. Users are also enrolling… Read More…

Online video is a powerful tool to reach your target market. The statistics use of online video are rising exponentially. Customers are more engaged by video content, and Internet video ads are much more impactful than TV advertising. In this AdBuy presentation, learn about the different types of online video advertising and which outlets to… Read More…

Google’s got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers and app developers can sell ads, and… Read More…

Facebook’s launch of video ads is on hold again, as Ad Age reported that the social network has pulled the plug on its previously slated October debut, and it has not specified a new timetable. Ad Age speculated that the use of Facebook video ads for Black Friday promotions may now be in jeopardy, adding that the factors holding back their debut… Read More…

2.8 million Emails per second, 400 million brand oriented tweets per day, 1 billion+ Facebook users. The rules of engagement have changed. Customers are Digitally Connected 24/7, Socially Networked in multiple ways and have access to information than ever before. In this world, where 79% of customers spend at least 50% of shopping time researching products… Read More…

Research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity. TV industry players and TV-focused marketers realized they could piggyback… Read More…

Mobile advertising looks like a spring seedling underneath the massive cloud that was $216 billion worth of all advertising in the U.S. last year. While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin. Online… Read More…

Yelp launched a new analytics package this week, letting business owners visualize exactly how much money they can make by buying advertisements. It’s just the latest example of how social networks are having to pour more resources into analytics. The consequence is shifting resources from building new things to selling advertisers on the value of what’s already… Read More…

General Motor announced in the spring 2012 that it was suspending its advertising with Facebook, citing research that showed paid ads on the site had little impact on consumer’s car purchasing decisions… Facebook, and social media in general, is still a completely new media. It has proven extremely useful, fun and efficient to use for millions of people. We are confident it will mature to realize its full potential. In this article, we explain why we believe GM’s decision is an opportunity for Facebook to evolve faster.

A study released by NeuroFocus, a Berkeley-based unit of Nielsen that uses analysis of brainwave patterns to determine the impact of various kinds of marketing, indicated when comparing ads shown on TV, corporate websites and Facebook, Facebook scored better on both attention to and emotional engagement with the ads. The conclusion is that consumers respond… Read More…