Welcome to AdBuy

If your brand falls alone in the woods…does it make a sound?

At AdBuy, we give your brand its voice. We are a media-planning agency that goes beyond traditional strategies. AdBuy has an intelligent media buying approach, which utilizes all media channels to find and engage your audience based on lifestyles and consumption habits.

AdBuy coordinates the complexities of your media buy while treating your investment as our own. We will keep you up-to-date every step of the way, and provide you with concrete analytics that show exactly how your campaign performs on strategically selected media channels. We engage awareness, activate intent, and ensure that all your advertising initiatives are performing with the most impact in the most cost effective manner possible.

AdBuy is a leading media buying agency in the Southeast. With global connections, dedicated insights in the media buying industry, and a robust portfolio that includes over $50 million in media buys, we’re overachievers that will help you hit all of your media buying targets.

Use this site as your guide to discover more about why we’re different.

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Answer the Question: What is AdBuy?

Media buying can deliver your message right to your audience’s doorstep, which ultimately drives more sales for your business.

Understand how.

AdBuy has become a leader in intelligent media buying, both traditional and digital, because of our unique 5-step process.

Learn why.

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AdBuy
Facebook IconApril 24, 2014 at 10:00 am

LinkedIn announced Friday it has reached 300 million registered users, a jump from 277 million members at the beginning of the year.

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LinkedIn Hits 300 Million Users Amid Mobile Push

mashable.com

LinkedIn announced it has reached 300 million users on Friday.

AdBuy
Facebook IconApril 23, 2014 at 10:33 am

Single photos make up 75% of Facebook brand content worldwide

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75% of Brands' Facebook Posts Are Photos, Study Says

mashable.com

Single photos make up 75% of Facebook brand content worldwide. Since Facebook's design lends itself to visuals, that isn't too surprising.

AdBuy
Facebook IconApril 22, 2014 at 10:34 am

Today is show time for Aereo's business model at the US Supreme Court. Aereo delivers TV service to consumers over the internet, by initially recording free over-the-air signal from broadcasters. Does infringe the broadcaster's copyright in their television programming? That will hinge on whether the Court believes the service is a "private" or "public" performance. If Aereo's is ruled a public performance then the service violates the law. So far, both the lower and appellate courts have sided with Aereo. Hearing starts today. Ruling expected in July.

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Is Aereo Legal? What the Supreme Court Is Deciding: Video

April 21 (Bloomberg) –- On Tuesday the Supreme Court will be hearing oral arguments in the Aereo case. Specifically, whether Aereo, by delivering the over-the-air signal of the broadcasters, infringes the broadcaster's copyright in their television programming. That will hinge on whether the Court b…

AdBuy
Facebook IconApril 22, 2014 at 6:14 am

Many TV viewers are now watching online videos, more and more. What do they watch? How to reach them online?

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A TV Buyer’s Wish List For Video by Bill Day

http://www.adexchanger.com

Until recently, TV has been a relatively easy means to a reach and frequency end, but that’s not enough anymore. I doubt any big brand marketer or TV buyer disagrees.

AdBuy
Facebook IconApril 21, 2014 at 10:12 am

90% of American adults have a cellphone, and 58% own a smartphone, according to the Pew Research Center. The average U.S. home had 6.5 Internet-connected devices at the end of 2013, up from 5.6 devices in 2012, according to NPD Group's Connected Intelligence/Connected Home Report.

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Is one cellphone enough for you to run your life, or do you need a second?

online.wsj.com

Many want to keep photos and text messages private from their employers.

AdBuy
Facebook IconApril 14, 2014 at 8:58 pm

BAT = Baidu, Alibaba, Tencent... Top 3 internet companies in China. Interesting perspective from Martin Sorrell. He's got such a global view.

http://finance.yahoo.com/video/state-global-markets-according-matin-181702410.html

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State of Global Markets According to Matin Sorrell

Watch the video State of Global Markets According to Matin Sorrell on Yahoo Finance . Sir Martin Sorrell, CEO of advertising giant WPP, discusses the state of global markets going forward. He spoke with WSJ's John Bussey at WSJ Viewpoints.

AdBuy
Facebook IconApril 14, 2014 at 11:03 am

Facebook Ad Prices Are Rising Amid Organic Reach Squeeze 10 percent higher pricing in first quarter By Garett Sloane.

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Facebook Ad Prices Are Rising Amid Organic Reach Squeeze

http://www.adweek.com

It turns out that, far from fleeing Facebook, brands are willing to pay more to advertise on the social network after their pages started reaching fewer fans with unpaid posts. Indeed, Facebook ad prices have increased following the recent outcry over diminished “organic reach,” according to industr...

AdBuy
Facebook IconApril 7, 2014 at 4:01 pm

AdBuy shared a link.

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YouTube is making some concessions long sought by advertisers

online.wsj.com

Google's YouTube has told marketers it will offer audience guarantees to advertisers that make advance commitments. YouTube will guarantee to air ads across its channels until they reach a certain percentage of the target audience that the marketer is trying to reach, according to people familiar wi...

AdBuy
Facebook IconApril 3, 2014 at 11:08 am

AdBuy added a new photo.

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AdBuy
Facebook IconApril 2, 2014 at 8:44 pm

Very nice video ads! As long as there will be Humans, there will be Ingenuity. And Creativity will not stop.

https://www.youtube.com/watch?v=mI-GulU16hU

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Top TV Ads of Q1 2014 - Sizzle Reel

From the Super Bowl to the Olympics, there were several big stage events for which advertisers to showcase their brands. Here is a sneak peek at some of thos...