Welcome to AdBuy

If your brand falls alone in the woods…does it make a sound?

At AdBuy, we give your brand its voice. We are a media-planning agency that goes beyond traditional strategies. AdBuy has an intelligent media buying approach, which utilizes all media channels to find and engage your audience based on lifestyles and consumption habits.

AdBuy coordinates the complexities of your media buy while treating your investment as our own. We will keep you up-to-date every step of the way, and provide you with concrete analytics that show exactly how your campaign performs on strategically selected media channels. We engage awareness, activate intent, and ensure that all your advertising initiatives are performing with the most impact in the most cost effective manner possible.

AdBuy is a leading media buying agency in the Southeast. With global connections, dedicated insights in the media buying industry, and a robust portfolio that includes over $50 million in media buys, we’re overachievers that will help you hit all of your media buying targets.

Use this site as your guide to discover more about why we’re different.

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Answer the Question: What is AdBuy?

Media buying can deliver your message right to your audience’s doorstep, which ultimately drives more sales for your business.

Understand how.

AdBuy has become a leader in intelligent media buying, both traditional and digital, because of our unique 5-step process.

Learn why.

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AdBuy
Facebook IconApril 14, 2014 at 8:58 pm

BAT = Baidu, Alibaba, Tencent... Top 3 internet companies in China. Interesting perspective from Martin Sorrell. He's got such a global view.

http://finance.yahoo.com/video/state-global-markets-according-matin-181702410.html

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State of Global Markets According to Matin Sorrell

Watch the video State of Global Markets According to Matin Sorrell on Yahoo Finance . Sir Martin Sorrell, CEO of advertising giant WPP, discusses the state of global markets going forward. He spoke with WSJ's John Bussey at WSJ Viewpoints.

AdBuy
Facebook IconApril 14, 2014 at 11:03 am

Facebook Ad Prices Are Rising Amid Organic Reach Squeeze 10 percent higher pricing in first quarter By Garett Sloane.

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Facebook Ad Prices Are Rising Amid Organic Reach Squeeze

http://www.adweek.com

It turns out that, far from fleeing Facebook, brands are willing to pay more to advertise on the social network after their pages started reaching fewer fans with unpaid posts. Indeed, Facebook ad prices have increased following the recent outcry over diminished “organic reach,” according to industr...

AdBuy
Facebook IconApril 7, 2014 at 4:01 pm

AdBuy shared a link.

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YouTube is making some concessions long sought by advertisers

online.wsj.com

Google's YouTube has told marketers it will offer audience guarantees to advertisers that make advance commitments. YouTube will guarantee to air ads across its channels until they reach a certain percentage of the target audience that the marketer is trying to reach, according to people familiar wi...

AdBuy
Facebook IconApril 3, 2014 at 11:08 am

AdBuy added a new photo.

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AdBuy
Facebook IconApril 2, 2014 at 8:44 pm

Very nice video ads! As long as there will be Humans, there will be Ingenuity. And Creativity will not stop.

https://www.youtube.com/watch?v=mI-GulU16hU

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Top TV Ads of Q1 2014 - Sizzle Reel

From the Super Bowl to the Olympics, there were several big stage events for which advertisers to showcase their brands. Here is a sneak peek at some of thos...

AdBuy
Facebook IconApril 2, 2014 at 9:57 am

AdBuy shared a link.

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Facebook updates 'Lookalike Audiences' ad program to help brands target you better

venturebeat.com

Facebook's latest "Lookalike Audiences" ad initiative is pretty self-explanatory. “Lookalike Audiences let advertisers find people who have similar characteristics to their existing audiences among...

AdBuy
Facebook IconMarch 31, 2014 at 9:38 am

The average cost of a primetime cable TV ad increased by 5 percent in 2013 to $15.63. Online, the most money went to TV network websites with NBCUniversal, CBS Television and ABC Television averaging a CPM rate of about $30 for online ads.

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Online video ads cost 38 percent more than cable, report says

http://www.fiercecable.com

Cable advertising types worried about losing ground to online video may be heartened to know that cable ads are cheaper than online ads, according to data compiled by media research firm SQAD.

AdBuy
Facebook IconMarch 27, 2014 at 9:16 am

"Let's take a selfie! No let's like, tag and share this post," are some of the most used phrases of today's media world.

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The boom of social media technology - Columns

http://www.jamaicaobserver.com

"Let's take a selfie! No let's like, tag and share this post," are some of the most used phrases of today's media world. The boom of social media is even more pervasive in 2014. Most people have become avid social media users fuelling an enduring boom of social media channels. Users are also enrolli...

AdBuy
Facebook IconMarch 25, 2014 at 12:00 pm

"By exposing children and youth to the world of advertising, you are ensuring that they learn the skill of choice."

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Should marketing and advertising to children via social media be allowed? Youth from across the...

http://www.theguardian.com

Who better to ask than young people themselves? A selection of quotes from UNICEF's Voices of Youth platform

AdBuy
Facebook IconMarch 24, 2014 at 10:58 am

A still from a video posted by General Electric on Twitter's Vine app, showing how color moves through liquid. The video has been liked by more than 227,000 viewers, spreading awareness of the GE brand. General Electric.

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On it: How marketers are promoting brands in real time with social media.

online.wsj.com

Advertisers watch what's trending and craft content to match.