AdBuy: Prepaid Expertise

Prepaid cards take many forms, like gift cards and reloadable debit cards, long-distance calling cards, and other financial products. The prepaid card industry is growing exponentially throughout the Southeast.

Prepaid Cards: What You Need to Know

• The 50 largest issuers of prepaid cards processed transactions amounting to $79.9 billion in 2011, nearly a 25% increase from $64.1 billion in the prior year.
• The dollar value of transactions funded by prepaid cards is expanding at over twice the rate of that for credit and debit cards.
• Around two-thirds of American consumers have purchased at least one gift card.
• 61% of gift cardholders spend more than the amount of their gift card, and 75% of those who overspend spend 60% more than the value of their card.

Prepaid Cards: Who You Need to Know

If you want to increase sales of prepaid cards and other financial products, AdBuy is your media-buying agency. For prepaid card clients, we will:

• Help you to understand and target your audience.
• Maximize the performance of your budget.
• Revise and adjust your campaign to engage your audience through the correct media channels.

With the current growth in the prepaid card market, your investment is guaranteed to provide a huge return.