Posts for: banner ads

There’s no question that native advertising has a bright future. Research by MandLoys indicates that 70% of users want to learn about a company or a product through content.  And, let’s face it: the old models just aren’t working. Seven in 10 pre-rolls are skipped, and people rarely click on banners by choice. Simply put, if you want… Read More…

This year alone, there is an $11.4 billion mobile advertising opportunity, which means there is tremendous upside for nimble and innovative startups with disruptive mobile-first models. As we saw from Facebook last year, the company was able to turn around and actually make something of its mobile business – a business that didn’t exist at the time of IPO. However,… Read More…