Posts for: keyword advertising

Doing Mobile Monetization The Right Way

This year alone, there is an $11.4 billion mobile advertising opportunity, which means there is tremendous upside for nimble and innovative startups with disruptive mobile-first models. As we saw from Facebook last year, the company was able to turn around and actually make something of its mobile business – a business that didn’t exist at the time of IPO. However,… Read More…