Posts for: gm

Making Waves to Find Pearls: How GM’s Announcement Could Make Facebook a More Effective Brand Builder

General Motor announced in the spring 2012 that it was suspending its advertising with Facebook, citing research that showed paid ads on the site had little impact on consumer’s car purchasing decisions… Facebook, and social media in general, is still a completely new media. It has proven extremely useful, fun and efficient to use for millions of people. We are confident it will mature to realize its full potential. In this article, we explain why we believe GM’s decision is an opportunity for Facebook to evolve faster.