Research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity. TV industry players and TV-focused marketers realized they could piggyback… Read More…
Posts for: mobile
Mobile Advertising Check-Up Reveals Turbulence and Steep Growth
Mobile advertising looks like a spring seedling underneath the massive cloud that was $216 billion worth of all advertising in the U.S. last year. While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin. Online… Read More…
Mobile Advertising Reconnects with Consumers
Check out this video from TEDxLondonBusinessSchool talking about everything from statistics on mobile ownership, mobile ad buying, and mobile advertising dollars.
Doing Mobile Monetization The Right Way
This year alone, there is an $11.4 billion mobile advertising opportunity, which means there is tremendous upside for nimble and innovative startups with disruptive mobile-first models. As we saw from Facebook last year, the company was able to turn around and actually make something of its mobile business – a business that didn’t exist at the time of IPO. However,… Read More…