“Let’s take a selfie! No let’s like, tag and share this post,” are some of the most used phrases of today’s media world. The boom of social media is even more pervasive in 2014. Most people have become avid social media users fuelling an enduring boom of social media channels. Users are also enrolling… Read More…
Posts for: social media
The Rise of Social TV: How Social Media Is Amplifying TV Advertising
Research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity. TV industry players and TV-focused marketers realized they could piggyback… Read More…
How Social Media Is Revolutionizing Online Video
Television is no longer the only game in town for distributing and watching video. The Internet and the social web have provided content creators and advertisers with a cost-effective way to distribute video.”Social” video is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences,… Read More…
The End of Traditional Ad Agencies
Much like newspapers, conventional advertising agencies are becoming irrelevant. When one person with a wireless connection can be an agency, a media company, or even a manufacturer, traditional advertising organizations have to change their culture, processes, structure, talent policies, resources, and even their business and revenue models in order to embrace the power of open… Read More…
Analytics Wars: When Selling Trumps Building
Yelp launched a new analytics package this week, letting business owners visualize exactly how much money they can make by buying advertisements. It’s just the latest example of how social networks are having to pour more resources into analytics. The consequence is shifting resources from building new things to selling advertisers on the value of what’s already… Read More…
Making Waves to Find Pearls: How GM’s Announcement Could Make Facebook a More Effective Brand Builder
General Motor announced in the spring 2012 that it was suspending its advertising with Facebook, citing research that showed paid ads on the site had little impact on consumer’s car purchasing decisions… Facebook, and social media in general, is still a completely new media. It has proven extremely useful, fun and efficient to use for millions of people. We are confident it will mature to realize its full potential. In this article, we explain why we believe GM’s decision is an opportunity for Facebook to evolve faster.
Why Ads Grab You More on Facebook Than on TV or the Web
A study released by NeuroFocus, a Berkeley-based unit of Nielsen that uses analysis of brainwave patterns to determine the impact of various kinds of marketing, indicated when comparing ads shown on TV, corporate websites and Facebook, Facebook scored better on both attention to and emotional engagement with the ads. The conclusion is that consumers respond… Read More…