“Let’s take a selfie! No let’s like, tag and share this post,” are some of the most used phrases of today’s media world. The boom of social media is even more pervasive in 2014. Most people have become avid social media users fuelling an enduring boom of social media channels. Users are also enrolling… Read More…
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Analytics Wars: When Selling Trumps Building
Yelp launched a new analytics package this week, letting business owners visualize exactly how much money they can make by buying advertisements. It’s just the latest example of how social networks are having to pour more resources into analytics. The consequence is shifting resources from building new things to selling advertisers on the value of what’s already… Read More…