Online video is a powerful tool to reach your target market. The statistics use of online video are rising exponentially. Customers are more engaged by video content, and Internet video ads are much more impactful than TV advertising. In this AdBuy presentation, learn about the different types of online video advertising and which outlets to… Read More…
Posts for: online video
The value that sight, sound, and motion bring to an advertisement can’t be argued. With digital advertising on its way to outpace traditional, video should now be a big priority for marketers. According to comScore, consumers watch 48 billion online videos in July. That’s a real opportunity for marketers. CMO.com compiled some video advertising stats from around… Read More…
Advertisers Moving Ad Dollars from TV to Online Video Options
The shift to online spend from traditional media (in this case TV) has been steady across the board as advertisers are starting to more fully understand the value of being in both places vs. taking a “one or the other” approach. It only makes sense. The Interactive Advertising Bureau (IAB) has taken a keen interest in this… Read More…
Mobile Advertising Check-Up Reveals Turbulence and Steep Growth
Mobile advertising looks like a spring seedling underneath the massive cloud that was $216 billion worth of all advertising in the U.S. last year. While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin. Online… Read More…
Shy About Online Video? Here’s Why Companies Should Jump In
While video is widely used on many brand sites nowadays, there are still plenty of conservative companies — especially financial companies — that haven’t tried it out. Perhaps they’re worried about going off-message and damaging the brand, or maybe they’re leery about putting their top executives in front of the camera. They may not use… Read More…
How Social Media Is Revolutionizing Online Video
Television is no longer the only game in town for distributing and watching video. The Internet and the social web have provided content creators and advertisers with a cost-effective way to distribute video.”Social” video is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences,… Read More…