Posts for: CRM

Why CRM and SFA are yesterday – from Customer Relationship Management to Customer Engagement

2.8 million Emails per second, 400 million brand oriented tweets per day, 1 billion+ Facebook users.┬áThe rules of engagement have changed. Customers are Digitally Connected 24/7, Socially Networked in multiple ways and have access to information than ever before. In this world, where 79% of customers spend at least 50% of shopping time researching products… Read More…