Check out this video from TEDxLondonBusinessSchool talking about everything from statistics on mobile ownership, mobile ad buying, and mobile advertising dollars.
Posts for: advertising
How Social Media Is Revolutionizing Online Video
Television is no longer the only game in town for distributing and watching video. The Internet and the social web have provided content creators and advertisers with a cost-effective way to distribute video.”Social” video is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences,… Read More…
Doing Mobile Monetization The Right Way
This year alone, there is an $11.4 billion mobile advertising opportunity, which means there is tremendous upside for nimble and innovative startups with disruptive mobile-first models. As we saw from Facebook last year, the company was able to turn around and actually make something of its mobile business – a business that didn’t exist at the time of IPO. However,… Read More…
YouTube Mobile Ad Sales Triple Over 6 Months
About a quarter of its 1 billion users view videos on smartphones YouTube tripled ad sales on mobile devices in the past six months, generating an estimated $350 million in the last quarter alone, Bloomberg reported. About a quarter of the Google-owned company’s 1 billion global users access the service via mobile. Because YouTube accounts for… Read More…
The End of Traditional Ad Agencies
Much like newspapers, conventional advertising agencies are becoming irrelevant. When one person with a wireless connection can be an agency, a media company, or even a manufacturer, traditional advertising organizations have to change their culture, processes, structure, talent policies, resources, and even their business and revenue models in order to embrace the power of open… Read More…
Analytics Wars: When Selling Trumps Building
Yelp launched a new analytics package this week, letting business owners visualize exactly how much money they can make by buying advertisements. It’s just the latest example of how social networks are having to pour more resources into analytics. The consequence is shifting resources from building new things to selling advertisers on the value of what’s already… Read More…