EMarketer predicts television will remain bigger than digital until 2018, by which time TV’s share of total ad spending will slip to 36.1% and digital including not just online video but all website ads and mobile ads will reach 36.4%. Read more
News
The Boom of Social Media Technology
“Let’s take a selfie! No let’s like, tag and share this post,” are some of the most used phrases of today’s media world. The boom of social media is even more pervasive in 2014. Most people have become avid social media users fuelling an enduring boom of social media channels. Users are also enrolling… Read More…
TV Is Dying, And Here Are The Stats That Prove It
A bit apocalyptic yet worth a read. Video viewing is up, yet the TV business is having its worst year ever. Audience ratings have collapsed: Aside from a brief respite during the Olympics, there has been only negative ratings growth on broadcast and cable TV since September 2011… Read more
Download our Online Video Advertising Presentation
Online video is a powerful tool to reach your target market. The statistics use of online video are rising exponentially. Customers are more engaged by video content, and Internet video ads are much more impactful than TV advertising. In this AdBuy presentation, learn about the different types of online video advertising and which outlets to… Read More…
IAB releases guidelines for digital video ad units
New York—The Interactive Advertising Bureau has released the IAB Digital Video Rising Stars ad unit style guide for public comment. The new units are part of the IAB’s Rising Stars initiative, which seeks to create standardized creative ad formats for digital marketing. The five new units are the ad control bar, which lets users interact… Read More…
Twitter Acquires Mobile Ad Exchange MoPub
Google’s got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers and app developers can sell ads, and… Read More…
Déjà Vu: Facebook Video Ads Delayed Again
Facebook’s launch of video ads is on hold again, as Ad Age reported that the social network has pulled the plug on its previously slated October debut, and it has not specified a new timetable. Ad Age speculated that the use of Facebook video ads for Black Friday promotions may now be in jeopardy, adding that the factors holding back their debut… Read More…
The value that sight, sound, and motion bring to an advertisement can’t be argued. With digital advertising on its way to outpace traditional, video should now be a big priority for marketers. According to comScore, consumers watch 48 billion online videos in July. That’s a real opportunity for marketers. CMO.com compiled some video advertising stats from around… Read More…
Advertisers Moving Ad Dollars from TV to Online Video Options
The shift to online spend from traditional media (in this case TV) has been steady across the board as advertisers are starting to more fully understand the value of being in both places vs. taking a “one or the other” approach. It only makes sense. The Interactive Advertising Bureau (IAB) has taken a keen interest in this… Read More…
Micromedia: A Shortcut to Effective Advertising
Micromedia has begun its steady climb to the throne of our hyper-stimulated society. Storytelling has been squashed into the span of a few seconds because that is all viewers care to handle at once. With new social media platforms accommodating this trend, what are the implications for advertisers?