Posts for: News

5 Tips to Keep Your Brand Relevant

All brand managers would love to have a brand that is hot, relevant and shows the kind of retail velocity that we all dream about. Unfortunately, this doesn’t always happen. Like musicians, brands get stale and irrelevant unless they reinvent themselves to be current as consumers’ likes and dislikes change over time. This reinvention could… Read More…

The End of Traditional Ad Agencies

Much like newspapers, conventional advertising agencies are becoming irrelevant. When one person with a wireless connection can be an agency, a media company, or even a manufacturer, traditional advertising organizations have to change their culture, processes, structure, talent policies, resources, and even their business and revenue models in order to embrace the power of open… Read More…

Facebook’s Ad Exhchange

In June 2012, FBX began public testing. It let Facebook advertisers target users based on cookies dropped by websites they’d visited. If you almost booked a flight to Hawaii but didn’t pull the trigger, FBX could hit you with ads for discounted Hawaii flights and hotels the next time you visited Facebook. Facebook finally knew… Read More…

The End of Cash: The Rise of Prepaid Cards

March 1, 2013, marked “the end of cash” for the U.S. government. Starting on that date federal payments such as Social Security, Supplemental Security Income, also known as SSI, veterans’ benefits, and retirement benefits for federal employees were, for the most part, no longer available in check form, and instead were only made available electronically. In… Read More…

Analytics Wars: When Selling Trumps Building

Yelp launched a new analytics package this week, letting business owners visualize exactly how much money they can make by buying advertisements. It’s just the latest example of how social networks are having to pour more resources into analytics. The consequence is shifting resources from building new things to selling advertisers on the value of what’s already… Read More…

Making Waves to Find Pearls: How GM’s Announcement Could Make Facebook a More Effective Brand Builder

General Motor announced in the spring 2012 that it was suspending its advertising with Facebook, citing research that showed paid ads on the site had little impact on consumer’s car purchasing decisions… Facebook, and social media in general, is still a completely new media. It has proven extremely useful, fun and efficient to use for millions of people. We are confident it will mature to realize its full potential. In this article, we explain why we believe GM’s decision is an opportunity for Facebook to evolve faster.

Why Ads Grab You More on Facebook Than on TV or the Web

A study released by NeuroFocus, a Berkeley-based unit of Nielsen that uses analysis of brainwave patterns to determine the impact of various kinds of marketing, indicated when comparing ads shown on TV, corporate websites and Facebook, Facebook scored better on both attention to and emotional engagement with the ads. The conclusion is that consumers respond… Read More…